Speaking of Ole Henriksen...I interviewed him last year. He is ridiculously healthy-looking, wiry and spry. Clearly has a portrait in the attic/pact with the devil/fresh blood injected weekly. And the advice of this fresh-faced beauty mogul: "make love to your skin".
I'm still trying to work that one out but I think gentle touch and massging products in is the key. It's what works for uber-facialists Anastasia Achilleos and Emma Hardie in the UK, and if I may say so, Virginie-Claire in Harold's Cross in Dublin (Tippy tips of fingers like tiny angels wings brushing across your face. I have never been so relaxed in my life as I was when I went for a facial there.).
Muscle tension makes a huge difference to your face. After a week off work recently, I looked like a different person. After half an hour of traffic hell driving in on the first day back the tightness across my forehead and cheekbones was palpable, and tooth grinding was back with a vengeance. And my ten years younger holiday face disappeared.