I'm the biggest beauty snob going. If it's cheap I'm very dubious. Half the joy is pretty packaging after all (hello Guerlain, you big heap of gorgeous). But I have to say, I'm coming to love the lower end mascaras. No guilt at dumping at three months of age or the slightest hint of drying, so you always have fresh and fab lashes. My latest love - Max Factor Falsh Lash Effect. Superb.